Welcome
My name is Erin Lesser. I am a multidisciplinary digital designer with over 15 years of experience in corporate marketing and editorial design. I am passionate about crafting meaningful experiences that connect people and ideas and believe that thoughtful design strategy leads to effective creative solutions. With a focus on user-centered design, my priority is to create and implement design systems that are functional, engaging and purposeful. Whether you need a new brand identity, an email or print campaign, or a custom website, I can help you tell your story and make an impact.
Here are several things that I value:
- Collaboration & Creativity
- Communication & Transparency
- Connection & Positivity
- Consistency & Organization
- Process & Efficiency
- Technology & Innovation
Here are a couple things about me:
- I am a music fanatic. I love to DJ, curate playlists, explore new artists, and experience live music when I get the chance.
- I am a Colorado native. I live nearby Black Hawk / Central City, a historic mining town founded in 1859 after one of the earliest major gold discoveries in the Rocky Mountains. I currently work remotely from my mountain home which is at 9,000 feet elevation and backs to a National Forest.
Here are a few disciplines that I have experience and interest in:
- Graphic & Web Design
- Marketing & Communications (B2B)
- In-Person Events, Trade Shows, Conferences
- Digital Events, Webinars, Livestreams
- Design Systems, Brand & Style Guidelines
- Process Documentation, Best Practice Guides, Workflow Optimization
- Project Management, Collaborative Libraries, File Management Solutions