NEXT Trend Guidebook

Brand / Client

New Hope Network (Informa)


Health & Nutrition, Natural Products


NEXT Trend Guidebook

NEXT is a research consulting group that helps health, wellness and natural product innovators maximize their return on innovation investment by using proprietary data, intelligence and insights into what’s NEXT.

Starting in 2016, I was asked to create the first version of the new guidebook, which was available for purchase at the Natural Products Expo trade show. The book was well received, and I was asked to create the next several versions based off my original design.